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In India, gold holds roots to our cultural and traditional values and has been used to celebrate marriages, childbirth and presented as gifts during religious festivals. Gold is passed from one generation to another which also adds an emotional value to these ornaments. Coming to the tradition of buying gold, this Dhanteras, we bring you the tale behind it. We have often seen our mothers and grandmothers buying gold jewellry or coins on this occasion. However, have you ever wondered what could be the tale behind this tradition?Dhanteras is associated with Goddess Lakshmi and Lord Kubera, and buying gold or silver translates to wealth and prosperity. It is derived from two words ‘Dhan’ and ‘Teres’ which means 13 times the wealth. Today, the devotees will be blessed by Goddess Lakshmi, Yama, Dhanvantari and Kubera.

The Dhanteras Katha originates from the birth of Dhanvantari, one of the incarnations of Lord Vishnu. It is stated in the Bhagavata Purana that Dhanvantari emerged from the Ocean of Milk and appeared with the pot of nectar during the story of the Samudra. Worshipping Dhanvantari will promise you good health, prosperity and wealth.

We, at Shubh Jewellers, understand your emotions and sentiments attached to these festivals. So, this Dhanteras, we encourage you to invest in gold as a blessing, which you can gift to your friends and family members. We are a trusted brand at a global level and our promise of authenticity reflects the values and traditions of our culture. On the occasion of Dhanteras, you can buy gold ornaments, bars and coins. Our gold coins have images of Hindu devotees on them. At Shubh Jewellers, we provide you uniquely designed jewellery and coins which give a glimpse of our culture. The significance of buying gold on Dhanteras is unmeasurable and economically it’s an evergreen investment. So, this Dhanteras, let the tradition of buying gold enlighten your lives with prosperity and wealth.

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